The British are Coming!

This is another installation in our candid photography series. I want to talk about a couple who have become two of my favorite people in the world.

Months ago, I was contacted through my website from a man called Steve, who it turned out that he and his then fiancé, Susie, live in England. They had this beautiful plan to come to the Bay Area, find a photographer who would meet them, or pick them up in the middle of the day, where they would be fully dressed in their tuxedo and wedding dress. They wanted a chaperone, a tour guide and a photographer all wrapped into one. 

As you may know, many of my other international clients, don't have a scope of the size of the United States, let alone the Bay Area. So, they gave me a list of places, which would have taken us about a month to go and see all of them. After some discussion, I whittled it down the places that I knew were most important to them and lent themselves best to everything they wanted to do, see and experience.

We went to pier 39 and to the Palace of Fine Arts. We went to Crissy Field, to the Embarcadero and then we ended the night at Baker beach. What's beautiful about what they did was they combined an engagement shoot with their wedding, because the whole day was a photoshoot for them. We had a brilliant time because they are hysterical, wonderful and kind.  

The day ended with us going to Baker beach and meeting their wedding officiant Lauren. They were tourists, fiancés and got married all in one day, something I have never seen that done before. What made it even more special, I not only was their photographer, but also their witness. The following day, they went back across the pond to England and had a big party with their friends and family back home.

Now, while there are thousands of pictures from that day, there's one that encapsulates the two of them. And, coincidentally, it's Steve's favorite photo of our experience together.  

British Couple_3.jpg

What we're looking at is the two of them when they arrived at Baker Beach. Generally speaking, these are two of the happiest people you've ever met. What we have in this image is Susie, with her feet in the Pacific Ocean, holding her bouquet, and Steve holding her shoes, like the gentleman that he is. There's nobody in the world in that moment except the two of them. You can see that Susie's looking directly at her man minutes before he becomes her husband. The setting was perfect as can be expected at Baker Beach. Right behind me was Lauren, the wedding officiant watching them smiling, waiting for them to be ready because there was no schedule or time constraints. We started when we wanted, we finished when we were done. We all enjoyed the day at own pace.

They were very clever choosing Lauren and I to shoot their day-long journey and marry them, respectively, because we're both incredibly mellow people that respected a cared for our clients. All we wanted to do was to ensure that they experienced their day as they envisioned it.  

British Couple_2.jpg

If you look at this, it gives you everything. On the surface, it's a wedding on the beach, and you can't beat that. The things you don't see are that they flew over 5 thousand miles. They executed a plan that nobody else had the audacity to do, and to be honest, if more people did things like this, just follow their dreams, they would be happier.

As some readers might know, weddings can turn out to be about mom, or about Grandma, or about the family and unfortunately not about the two most important people, the bride and groom. They understood that.

British Couple_1.jpg

This beautiful couple came up with this wonderfully adventurous idea, that carried inherent risks; They had never come to the United States before and they didn’t know me. We certainly had video Skype conversations and emails and fell in love with each other beforehand, which was great, nevertheless they were still taking my word for everything.

Everything worked, everything was perfect. And you can feel that when you look at Susie’s face. And while in the two photos you can't see Steve's you know exactly what he looks like and how he feels, both of them were blissful.

What a brilliant day!


The Secret of Great Candid Photography & why it's important for your wedding

There is more to candid photography than capturing a fleeting moment. It is the ability to immortalize the moment with all the depth, emotion and experiences of the characters in that single frame. Josh Isaacs discusses why these photographs will remain with you forever and how he captures them.

ABOUT: Josh has been a photographer for 10 years and has learned just how special candid photographs are to his clients. Of course, the staged photos are also beautiful. He has mastered the art of scouting locations and posing the newlyweds, their family and friends to create spectacular portraits.

However, it is in capturing the candid moments that his work stands out. His ability to see a moment developing, while others might be focused on the main event, makes his shoots treasured by his clients. It is a skill, unlike staged photography, that is difficult, if not impossible to teach and it is this combination which makes him a complete photographer, with no compromise on staged versus candid photography.

Michi Muse Fine Art Photography & Guitar Performance Opening

Josh’s opening remarks for the work he showcased at the Jennifer Perlmutter Gallery in Lafayette, California. Josh had the privilege of photographing Michihiro Matsuda's world famous, hand-made guitars, which were on display at the gallery mounted on metal canvas.

Announcement: Michi Muse Fine Art Photography & Performance

Josh announces his upcoming gallery exhibit of Michihiro Matsuda guitars that he photographed in his studio. Mr. Matsuda is a renowned guitar maker and one of the most sought out by guitar aficionados and musicians worldwide. Josh’s eye was able capture the unique nature of these works of art through his camera lens. A must see exhibit for those that appreciate fine art and of course, guitars.

Saturday June 8, 7PM Art Reception
with 8PM Guitar Performance

JPG@The Bank
3525 Mt. Diablo Blvd. Lafayette, CA

The exhibit will run from Saturday, June 8 through Sunday June 30, 2019.

In support of #DEAKYNSTRONG



I am so honored to be asked to shoot a fundraiser for a 4-year old boy, Deakyn, fighting an aggressive brain tumor. Only 300 kids in the world have this condition. Because of the rare nature of the disease, the length of recovery is unknown. Following two lengthy surgical procedures, most of the tumor was removed, but some had to be left behind because of the potential brain damage that might have occurred. Deakyn is currently learning how to walk again, following the procedure and is going through various evaluations to determine if there was other collateral damage that occurred from the tumor or surgery.

I am donating the photo shoot and also a family shoot valued at $600 for the silent auction. I encourage you to join us at the event, where there will be great silent auction items, hosted wine and beer plus happy hour prices from 5:30 PM to 8:00 PM at Scott’s Seafood in Walnut Creek. Unlike other charitable events, 100% of all silent auction proceeds and Scott’s gift bags will be going to Deakyn.

Looking forward to seeing everyone there!

Scott’s Seafood Grill & Bar, Walnut Creek
Thursday, May 16, 2019
5:30 PM – 8:00 PM

For more information, please click the button below to go to Scott’s Seafood’s Facebook event page.

The Garter Throw

Nobody will ever convince me that the right candid moment captured has less power than a beautifully posed image. And, while a well posed image can be remarkable, it's these candid captured moments that you'll look at in 10 years that will bring all the emotion and memories of that particular day and time.

In this upcoming series on candid photography, I have selected a number of images to discuss and illustrate this point. 

The first is a set of four pictures from a wedding at the Vintners Inn, in Sonoma, California. This was a wedding with a fantastic couple who I was with all day and months before for their engagement shoot.

On their wedding day, I had the pleasure of meeting the bride's little sister, Serena, who was also the maid of honor. Throughout the day, we could see her with her boyfriend. They had been together a little while at that point and clearly, their relationship was the real deal.


Cut to the end of the night when it was time for the bouquet to be tossed by the bride and garter by the groom. When it was time for the groom, Ben to throw the garter, Serena's boyfriend was the one to catch it. While catching the garter is a special moment, it’s a required shot for any photographer to get. Prior to setting myself up in an optimal position to capture the men trying to catch the garter, I noticed Serena setting herself up to video or photograph the moment. Upon capturing her boyfriend catching it, instead of taking shots of his reaction 10 times. I caught him perfectly once spun around and saw her and was able to shoot her filming and reacting to her boyfriend catching the garter. Looking back, the thing I’m most proud of is that I couldn’t have known that he was going to catch the garter. I had to process who caught it, and at the same time realize that Serena would react...and find her to catch and complete that series, all within seconds. This aspect of photography cannot be taught, the instinctive ability to see situations developing before they occur and capturing them.


The end result was fabulous, because she was hysterical. She thought it was the funniest, most wonderful thing of all time. And what's even more special is that about two months ago, that couple were engaged. They will now and always have that moment to look back on in 10 years or 50 years. Undoubtedly, they will look back on the series of four photographs on the day that Serena’s sister, Bailey got married and her boyfriend caught that garter. That couple were in a number of posed pictures that night, however, they're not going to matter as much as those four because it foretold exactly what happened.

The thing that I was most proud of is that I didn’t know that he was going to catch it, but to realize that this was Serena’s boyfriend and that she was there.


Becoming Josh, the Photographer

I always felt that I had an artistic side, but from a very young age, it translated into athleticism, particularly, baseball. So much so, that in high school, I was a baseball player with full intent and the capability to be recruited to play for a university. With that intent, during my senior year, I went to my high school counselor, and asked, “Please just put me in whatever so that I can just get through it and be fine.” For reasons of her own, she put me in a digital photography class, one of the first to be offered in California. Although respectful, I was often distracted from what was required by the teacher and opportunities that I found more exciting to shoot. In particular I was drawn to capturing candid moments and nature shots.

Needless to say, this did annoy my teacher as I often did not do the work as was assigned. However, as much as I often did not follow the assignments, she never paid attention what I was taking photos of. A balance was missing in her style of teaching. Looking back, if she had paid a little attention to my work, constructively criticize and compliment it, I probably would have been more inclined to learn about some of the technical aspects of photography.

That year, the local newspaper had a contest in conjunction with Earth Day. They announced that they would be looking at student photographs and the best ones that coincided with Earth Day would be included in the newspaper and the students would be interviewed. The day before the newspaper was due to come by and judge the photos, my teacher had asked me if I had done my Earth Day assignment. “Nope”. She rightfully got annoyed and told me to go outside and get it done. So, I took two photographs total. That's it. 

I get to school the next day and the teacher behaved as if someone had peed in her Cheerios. The paper had selected both of my photos, nobody else's. I don’t think that the magnitude of what happened really sunk in at that point. I was still focused on baseball. But looking back, my two photos were the only two selected out of all the students and dozens upon dozens of photographs

Following that event, my focus was primarily on baseball until I got hurt. At which point, I had to figure out what I wanted to do with my life. What I did come to realize during that time was if I had a camera in my hand, you could put me in the same place at the same time with 10 other people and what I would come up with was completely different than everybody else.  But I didn't think about it seriously. It was just a thing, but I knew that I enjoyed it.  

Cut forward to a time when I had been dating my girlfriend, now wife, for maybe a year and I was up at her parent’s property. I don’t recall where other family members were, but I was distracted by a bee working its way through some flowers and trying to take pictures of it landing. From the top of the deck, her mom, now my mother in law, yelled, “Josh, when you're done, can you frame that for me?” And all I thought was, “what?!?”. That picture, it exists. It's a small four by six picture frame and it’s on their wall. That picture to me is the beginning because something about her asking that, flipped the script. It made me look at everything a little differently.

The beginning…

The beginning…

Basically, someone liked what I was doing. And so, I went home and no joke, a month later, the universe opened up. I got a phone call from my aunt Stacy, who did not know that I was thinking about photography. She's an amateur photographer and she's talented. She had bought a new camera and she asked if I wanted her old digital camera. It was a Rebel 2000, the very first iteration of Canon’s, professional DSLR and I went, “oh shit! Yeah, I do!” I remember getting it and I was scared that the difference between looking at a screen on those little square Instamatic cameras and framing a picture would not translate to looking through the eye of the lens. But it did and I started taking pictures of everything. My nature photos started to come to light and that's when I started the Facebook page. I did that to solely show the people that I grew up with what I was doing to see what they thought. Interestingly, for my family and those that knew me very well, they were surprised that I ended up in a creative space. Unlike my team mates, certain friends and acquaintances, they were shocked. They were like, “who is this guy?”   

The more time went on, the more I loved photography, but I knew that I had to figure out how to monetize my skill, so I asked my wife her thoughts. She came up with the idea of putting my nature shots on greeting cards. My gut, jock mind set reaction, was “no”, but following some discussion, she convinced me. Off I went to Michaels, bought the necessary material and made about 20 cards. Then, went door-to-door to every business that I could think of in Pleasant Hill, Lafayette and Walnut Creek to get rejected by all but one shop. Right across the street from where we lived, twins ran this great market that my wife and I used regularly and got to know the owners quite well. I don’t even think that they even looked at what I was selling, but just said, “Yes, put them on the rack over there”. Writing this, I realize how important Nate and Matt, the twin owners, were to my kicking off my photography career. I certainly need to drop by to let them know. 

The postcards

The postcards

It happened, that my cards were a hit and kept selling out. Now, it became apparent to me that I needed to display my work in a larger format. So, I went down to Cheap Pete’s frames in Walnut Creek and bought about $800 worth of frames, framed some of my photos and went off knock on business doors again… pretty much to the same response, “nope”.

Finally, Bianca’s Deli in Moraga agreed to display my pictures, however, they put them up on the walls like they were art, not for sale. So, nobody asked what they were, and I couldn't bear the idea of asking them to change their approach of selling my art because I was so grateful to them for just accepting to show my photos. Then, Anne Mercer of Orchard Nursery in Lafayette, CA saw my cards and the pictures at the deli in Moraga. She contacted me and said that they would love to do a little community art show for me. This is a little gem of Lafayette that was established in 1946. I flipped out and was so excited. We found a Saturday morning that worked for us, I went and bought these $5 easels that would shatter if you walked passed them too quickly. I had all my pictures up and sat there all day. Friends and family showed up and bought everything. No strangers, just friends and family. But that paid for the frames and gave me the opportunity to do it again.

I later got the opportunity to do the same thing after hours at a wine store in Pleasant Hill. However, it became very clear to my wife and I that I wasn't making any money. The Facebook page had gone viral at that point, my reputation was actually building, however, there was no money. I wasn’t losing money, maybe making enough to pay off the frames, but wasn’t growing past break even. Kimberly, forever pragmatic and logical said, “you’ve got to learn how to do weddings. You can't do this anymore.” She was absolutely right. But again, in my head, at that point in my life… weddings? Nooooo.

Then, two days after that conversation, I got an email from a cousin, not one that I talked to often, just one of those that I’d see at family events, give them a hug and that's it. But they emailed me, and it said, “your dad told me you were taking pictures. Here's the number to the guy that shot our wedding. Call him if you want.” And in my head, I went “*&%$!!!” because two days earlier Kimberly had said you’ve got to learn to do weddings and now this email, so I relented and gave the photographer, Eli Pitta a call and he agreed to meet me for coffee. Little did I know that he is one of the most well respected, talented and busiest photographers in Northern California, I had no idea. He also shattered every single romantic preconception I had about what a photographer was and looked like. He was five foot seven, bald, and he looked like a bulldog. Just this squat, little man with a mustache and a “don't mess with me”, presence about him. So, we met and chatted over coffee.  I don't think that he even looked at anything that I had done. Not my website, Facebook page, nothing. But I came straight out and asked him if I could work for him. I'll never forget it, he said, “yeah, but I may tell you to f-off in a week”, which is his way of saying “if it ain’t for you, you certainly can't work with me.” That's all I needed, the competitive athlete in me kicked in and knew that I can make this work.

I stayed with him for two years. He never told me to leave, but he was really difficult. Nothing was given to me with him. He didn't pay me a dime in two years, not once. For my wife, this was very difficult as it goes against her character to allow uncertainties, because despite the tutelage and my skill, in fact you can be the best photographer in the world, but it may never work out, so for her, it was tough. Kimberley remained patient, despite me being gone most weeks for five days at a time.

Despite his difficult nature, Eli never treated me like an assistant. He let me shoot the whole time. At the beginning, he was relatively gentle. Got to be here, shoot that, get out of my way. As time went on, he got harder and harder. He would walk up to me, grab the camera off my body, with the strap still around my neck and pull it down so that he can see what I had shot Either he would put it back down or go, “damn it!” walk away and go redo what I had done.

After the event or wedding, he would take the memory cards from me and I would follow up with him a couple of days later. By then, he would have looked at every single image I had taken, which could be about two thousand photos. That’s a lot of additional work! He would proceed to blast me for all the bad work, just rake me over the coals.  However, he would then explain to me exactly where I should have been standing, how the ISO and aperture should have been set and diligently teach me how to do things right. He did this for every photo shoot for the full two years that I worked under him. Despite his abrupt nature while on shoots and his perfectionist eye for detail, he patiently taught me a lot of what I know today.

About a year and a half working with him, the relationship changed. It was still teacher student, but there was no more B.S., I knew what I was doing. This became perfectly clear one day when he called me and said, “the guys are getting ready at the Hilton. Go take care of that and meet me at the venue.” This was the first time that he had ever told me to do something that he could not redo if I messed up. I looked at Kimberly and said, “Eli just told me to go do something alone.” And she said, “Oh, shit.” I went out and did the shoot.

Soon after that shoot, you could tell that he was pushing me out. He has a hard character, so he would never come out and say, “well, I’ve taught you everything I know, it’s time that you were on your way.” He just pushed me out without saying anything, but I knew it was time to go. 

My first jobs on my own did not go so well. Actually, the second one went well, but I conned the system. The first one was a bar mitzvah and I got to the synagogue and was ready to go. Grandpa sat down next to me and said, “are you the photographer?” which I confirmed. “You know, you can't photograph the ceremony. It's a sacred event, cameras can't be in there.” In my head, I thought, “oh okay, if Grandpa tells me so, I’ll wait out here.” Little did I know. Mom was in there, livid because I wasn't in there. I didn't know that. Lesson learned, confirm all requests with the person that purchased your services. The other lesson that I learned at this bar mitzvah was to set expectations. The reception was in a cafeteria.  If you’re taking pictures in a cafeteria then it will look like it's in a cafeteria. I can’t make a cafeteria look like Hawaii! They weren’t too pleased, but I learned a lot.

The second job was a wedding, a big one. when I accepted it, I hadn’t really considered how I would have to plug myself into the Eli role. I wasn't going to do all the things that I would do with him. I had to do all the things he did. I didn't know how to pose people yet. I didn't really know how to find locations within a venue that were great for photo shoots.  

About a week before the wedding I panicked and called Eli. I didn't tell him I was panicking, but I asked him if he had a second photographer, if I needed a second photographer for a job, who would it be? He gave me a name of another photographer, who I called and hired for the wedding. To ensure that there was no concern from the bride, I told her that this was a gift, that I wanted a spoil her with a second photographer to ensure that we captured all the moments. I didn’t mention that he was there to do all the things I didn’t know how to do yet. The second photographer was a professional. He’d come up and ask, “hey do you need me to take pictures of the cake.” Of course! In my head though, I was thinking that I would have forgotten that with all the things going on. And he did that for the whole day. He saved me. At the end of the day, combined, we had so many great shots that the bride was delighted.  Now, that cost me three quarters of the fees, but without him, it could have spelled the end of my new career.

Lessons learned and following the first two shoots, I scaled back, slowed down a little bit and started doing family shoots and simpler events. Initially, weddings were terrifying. Until you have all the equipment you need, get accustomed to smaller events and weddings to the point where you understand the rhythm of weddings, it is frightening. However, once you learn the rhythm then it becomes like Zen, at least for me. All weddings are different, but there’s also a methodical process that happens at every one of them. Then there’s the candid shots, that's my gift, I love the candid stuff. Once I was comfortable with the ABCD and E’s of a wedding, I knew that I was not going to miss anything. It was at that point that I truly became comfortable and time seemed to slow down. This is what I love the most.

If you can shoot a wedding really well, you can shoot anything at all. It's a moment in time for that couple, so you can't miss anything. If you miss the kiss, it's gone. But it's also a microclimate of every job you'll ever do. The reception is every party you'll ever shoot in your life. If the party is indoors, that becomes every indoor party you'll ever shoot. If it's the ceremony, it's every ceremony that you’ll ever do. In between is candid work, which is every event you'll ever do in your whole life, whether it’s the cocktail hour at a wedding or another social event. It also teaches you how to make people comfortable with you in very intimate moments. The photographer is more than a point and shoot robot, but a director, a motivator and trusted source that is documenting your life at that moment in time. They are telling your story through the eye of a lens.

It’s been a hell of a journey thus far. I have learned a lot and continue to do so every day and with every photo shoot. I left Eli four and a half to five years ago. I’m coming up on your 10 from the moment I started making those cards. There are a lot of experiences in those years, I’ve grown a lot with a great mentor, an exceptionally supportive wife and without a doubt, some luck and taking the right risk at the right time to continue the journey forward.